Stratford Playhouse 2019-2020

For the high school playhouse, I created art for three seasonal plays each year, helping students secure scholarships and auditions. Initially, media and file organization was disorganized, leading to challenges. Sometimes logos had to be redrawn due to budget constraints, and the look and feel needed to be developed.

Once I took charge, I worked with the client to standardize sizing, optimizing the marketing budget for maximum impact. This ensured that posters, banners, social media graphics, and playbill covers were cost-effective and visually compelling. The result was a cohesive, professional presentation that enhanced student visibility and opened doors for greater opportunities.

Deliverables:

• Poster: 11 x 17 inches
• Yard Sign: 24″ x 18″
• Vinyl Banners: 6′ x 3′ and 4′ x 8′
• Social Media Graphics (Facebook, Instagram, eBlast)
• Playbill Cover: 5 x 11 inches